RP22 Media Use and Interpersonal Communication in the Context of the FIFA Football World Championship 2006 (Principal Investigator)
Duration: 05/2010 – 07/2010
Collaborators: Holger Schramm, U of Zurich (Switzerland)
Topic: Media Use, Interpersonal Communication, and Political Satisfaction in the Context of the FIFA Football World Championship in South Africa (follow-up to RP13 and RP05)
Empirical setting: Online Survey (N=9’300)
RP21 Cross National Agenda Setting (Principal Investigator)
Duration: 02/2010 – 12/2010
Collaborators: Benjamin Fretwurst, U of Zurich (Switzerland)
Topic: Electronic content analysis of agenda setting processes in different countries and their influence on each other
Publications
Conference presentation P27
RP20 Health Reporter (Principal Investigator)
Duration: 02/2010 – 12/2010
Sponsor: Allcomm Productions AG, Swiss Federal Office of Public Health, SSR-SRG Idée Suisse
Buget: 70’000 CHF
Collaborators: Benjamin Fretwurst, U of Zurich (Switzerland), Bastian Ruggle, U of Zurich (Switzerland), Heinz Bonfadelli, U of Zurich (Switzerland)
Topic: Product testing (RTR and focus groups) and evaluation of a new TV health program to be produced for the Swiss national public broadcaster SSR-SRG Idée Suisse.
Publications
Unpublished research report U09
RP19 Expertise on the Evaluation and Design of Organ Donation Campaigns (Principal Investigator)
Duration: 06/2009 – 08/2009
Sponsor: Swiss Federal Office of Public Health
Buget: 20’000 CHF
Collaborators: Benjamin Fretwurst, U of Zurich (Switzerland), Heinz Bonfadelli, U of Zurich (Switzerland)
Topic: Consulting on evaluation of the first campaign phase (2007-2010) and design of the second campaign phase (2011-2014) on the topic of organ donation.
Publications
Unpublished research report U03
RP18 Evaluation of Public Information Campaign on Obesity (Researcher)
Duration: 04/2009 – 04/2013
Sponsor: Institute for Social and Preventive Medicine
Buget: 80’000 CHF
Collaborators: Heinz Bonfadelli, U of Zurich (Switzerland), Benjamin Fretwurst, U of Zurich (Switzerland)
Topic: Consulting on campaign design based on scientific evidences. Evaluation of campaign effects with representative CATI surveys and online panels.
Publications
Unpublished research report U04, U10, U11
RP17 Evaluation of a Public Information Campaign on Road Safety/Speeding (Principal Investigator & Project Manager)
Duration 04/2009 – 04/2012
Sponsor: Swiss Fund for Road Safety (Fonds für Verkehrssicherheit Schweiz)
Budget: 300‘000 CHF
Collaborator: Heinz Bonfadelli, U of Zurich (Switzerland)
Topic: Evaluation of campaign effects with representative CATI surveys and online panels.
Publications
Unpublished research reports U05, U06, U07
RP16 ICT-Literacy – International Comparison among Communication Students (Principal Investigator)
Duration: 01/2009 – 07/2009
Collaborators: Eszter Hargittai, Northwestern U (USA), Nicole Zillien, U of Trier (Germany), Laura Sartori, U of Bologna (Italy), Annika Bergstrom, U of Gothenburg (Sweden), Sara Signer, U of Zurich (Switzerland)
Topic: Develop standardized measurement tools to assess and compare ICT literacy in different countries. Administer coordinated surveys of ICT literacy in different countries. Identify causes and consequences of ICT literacy gaps.
Empirical setting: Students of the participating institutions
Publications
Conference presentation P23
RP15 Micro Navigation in a Macro Structure (Principal Investigator)
Duration: 11/2008 – 11/2009
Topic: Analysis of Topic Related Structures on the Internet and its Impact on Information Seeking
Publications
Unpublished working paper: W02
Workshop presentation: CP04
RP14 Motives of Use and Social Capital of Social Networking Sites (Principal Investigator)
Duration: 09/2008 – 09/2009
Collaborator: Manuela Bernasconi, U of Zurich (Switzerland)
Topic/RQ: How does the off-line social network influence the use of social networking sites? What are the motives to use social networking sites? Which specific functions of social networking sites help to build on-line social capital?
Empirical setting: N=900 students in two Swiss schools
RP13 Media Use and Interpersonal Communication in the Context of the UEFA European Football Championship 2008 (Principal Investigator)
Duration: 05/2008 – 07/2008
Collaborator: Holger Schramm, Assistant Professor, U of Zurich (Switzerland)
Topic: Media use and interpersonal communication in the context of the UEFA European Football Championship 2008 in Switzerland and Austria (follow-up to RP05)
Theory: Analysis of motives (uses and gratifications), functions of interpersonal communication
Empirical setting: Online Survey (N=7’429)
RP12 Communication Campaigns for Road Safety (Project Manager & Researcher)
Duration: 03/2007 – 12/2007
Sponsor: Swiss Fund for Road Safety (Fonds für Verkehrssicherheit Schweiz)
Collaborators: Heinz Bonfadelli, Professor, University of Zurich (Switzerland)
Marina Leonarz, Research Assistant, U of Zurich (Switzerland)Topic: Expertise on management, design and evaluation of cooperative communication campaigns.
Budget 25’000 CHF
Publications
Monograph: M04
Unpublished research report: U02
RP11 Mass Media Use in Social Contexts (PhD Project)
Subtitle: A Social Network Analysis of Functions and Effects of Interpersonal Communication about Mass Media Topics
Original title: Mediennutzung im Sozialen Kontext. Soziale Netzwerkanalyse der Funktionen und Effekte interpersonaler Kommunikation über massenmediale Inhalte
Duration: 01/2006 – 08/2008
Topic/RQ: Analysis of interaction effects of individual media use and social networks. To what extend and how is individual media use affected by the social network of recipients? To what extend and how is the social network affected by individual media use?
Theory: Development of a systematic framework to combine long standing theories with respect to the interpersonal context of mass media use and effects (two step flow of Communication, uses and gratifications, agenda setting, spiral of silence, knowledge gap). Explanation of individual behavior based on psychological theories (uncertainty reduction theory, social norms, exchange theory, balance theory, social comparison, cognitive dissonance, social identity and self categorization, dynamic social impact theory, uniqueness theory) and their effect on social groups and the society based on sociological theories and social network analysis (co-orientation, selection, influence)
Empirical setting: 5 wave panel survey in 36 school classes (app. 900 students of different school levels 13-16 years old)
Funding Supported by a 98’000 CHF research grant of the University of Zurich
Publications
Monograph: M02, M05
Refereed journal article: A02
Book chapter: C10
Invited presentations: I01, I02, I03, I05
Conference presentations: P13, P15, P16, P19; P26; P27
Colloquia presentations: CP01, CP02, CP03, CP06
Public presentations: PP01, PP02
RP10 Framing in Online Forums (Principal Investigator)
Duration: 10/2006 – 06/2007
Collaborators: Marco Amati, Philipp Flück & Olivia Notz, U of Zurich (Switzerland)
Topic/RQ: Content Analysis of Media Coverage and Online Discussions on the Smoke-Free Debate in Switzerland
Theory: Agenda-Setting, Framing, Cognitive Dissonance
Empirical setting: All articles (N=87) and discussion contributions (N=936) of the online version of “20 Minuten” which is the most read Swiss newspaper (www.20min.ch).
Publications
Conference presentation: P17
RP09 Online Fan Forums about TV Series (Principal Investigator)
Duration: 10/2006 – 06/2007
Collaborators: Bettina Egger, Nelly Sommer, Corinne Schmid & Cedric Verardo, U of Zurich (Switzerland)
Topic/RQ: Content analysis of online discussion forums about the TV serie “Desperate Housewives”.
Theory: Uses and gratifications
Empirical setting: Analysis of 800 contributions on online discussion forums of a German TV station (http://community.prosieben.de) and a private fan forum (www.desperatehousewives-forum.de).
Publications
Conference presentation: P20
RP08 Online Fan Forums about Cinema Movies (Principal Investigator)
Duration: 10/2006 – 06/2007
Collaborators: Maria Bächinger, Melanie Demetriou, Rosa Käch, Luca Michas, U of Zurich (Switzerland)
Topic/RQ: Content analysis of online discussion forums about the cinema movie “The passion of the Christ”.
Theory: Cultural Studies
Empirical setting: Content analysis of 600 contributions on two religious online discussion forums (http://forum.jesus.ch and http://forum.hagalil.com) and two movie fan forums (www.movie-infos.de and www.filmstarts.de).
RP07 News Values in online Articles and their Replication in User Comments (Principal Investigator)
Duration: 10/2006 – 06/2007
Collaborators: Nadine Geisser, Angela Frei, Bastian Ruggle, U of Zurich (Switzerland)
Topic: (RQ) Content analysis of news articles and use comments on the webpage of 20 Minuten which is the most read Swiss newspaper (www.20min.ch).
Theory: News Values
Empirical setting: Content analysis of 123 news articles and 360 user comments.
Publications
Conference presentation: P24
RP06 Teenagers Social Identity in Online Discussion Forums (Principal Investigator)
Duration: 03/2006 – 1/2007
Collaborator: Anita Walser, U of Zurich (Switzerland)
Topic: (RQ) Social identity of teenagers in online discussion forums
Empirical setting: Online survey on the website of Habbo Hotel (www.habbo.ch, N=2’596)
RP05 Media Use and Interpersonal Communication in the Context of the FIFA Football World Championship 2006 (Principal Investigator)
Duration: 06/2006 – 08/2006
Collaborator: Holger Schramm, Assistant Professor, University of Zurich (Switzerland)
Topic: (RQ) Media Use and Interpersonal Communication in the Context of the FIFA Football World Championship in Germany
Theory: Analysis of motives (uses and gratifications), functions of interpersonal communication
Empirical setting: Online Survey (N=5’664)
Publications
Book chapter: C09
Conference presentation: P14
RP04 Effects of Political Communication Campaigns – Processes of Knowledge Acquisition and Attitude Formation (Researcher)
Duration: 10/2005 – 09/2009
Collaborator: Heinz Bonfadelli, Professor, U of Zurich (Switzerland)
Werner Wirth, Professor, U of Zurich (Switzerland) Mirko Marr, Assistant Professor, U of Zurich (Switzerland) Jörg Matthes, Assistant Professor, U of Zurich (Switzerland) Christian Schemer, Teaching & Research Assistant, U of Zurich (Switzerland) Framework National Centre of Competence in Research (NCCR) Challenges to Democracy in the 21st Century, Module 4: “Changing processes and strategies of political participation and representation”, Project: 13 “The strategies and processes of attitude formation and public participation” Detailed information on: www.nccr-democracy.uzh.chTopic: Knowledge gaps in referendum campaigns
Empirical setting: 3 wave panel surveys (CATI) (N= app. 1’000) on three referendum campaigns in Switzerland
Publications
Refereed journal articles A04
Keynote presentation: K01
Invited presentations: I07
Conference presentations: P10, P18, P22, P28
Book chapter: C12
RP03 Evaluation of the Prevention Project "schappo!" (Project Manager & Researcher)
Duration: 05/2005 – 08/2005
Collaborator: Heinz Bonfadelli, Professor, U of Zurich (Switzerland)
Topic: (RQ) Evaluation of the Prevention Project "schappo!" with personal interviews and content analysis of the media coverage
Sponsor: Research Project for the Department of Justice, Basel, Switzerland, 20’000 CHF
Publications
Unpublished research report: U01
RP02 Interpersonal Context of Anti-(Passiv-)Smoking Campaigns (Principal Investigator)
Duration: 10/2004 – 06/2005
Topic: (RQ) Evaluation of the relevance of the social context on effects of the public information campaign “Uns stinkts…” of the Swiss Federal Office of Public Health.
Publications
Conference presentation: P08
RP01 Conception and Implementation of Public Health Communication Campaigns (Project Manager & Researcher)
Duration: 08/2004 – 06/2005
Collaborator: Heinz Bonfadelli, Professor, U of Zurich (Switzerland)
Topic: (RQ) Conception and Implementation of Public Health Communication Campaigns
Sponsor: Research Project for the Swiss Federal Office of Public Health, 60’000 CHF
Publications
Monographs: M01, M04
Book chapter: C02
Conference presentation: P03